"In Real Life" Tradeshow Campaign

The "In Real Life" was created to promote the newly branded Assurant Renters program. This was the first time after the pandemic that providers and property managers were together again in-person. The booth represented a rooftop gathering area which can be found as a social space in many apartment buildings and was meant to make the visitor feel engaged and excited to be part of a community again. The campaign itself was focused on making those human connections after such a long time apart. This was a multi-functional design campaign covering all areas of marketing outreach including, logo design, booth design and decor, promo items, event planning, social media blast, and email marketing.